Baseball Think Tank

Connect with the brightest marketing minds in the game

Baseball Think Tank
Football Think Tank
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Two decades strong and counting

Sponsorship activation across MLB has come a long way since 1995, when we held our very first Baseball Think Tank. Teams are more focused than ever on discovering new and creative ways to make a meaningful connection with fans, both in the ballpark and out. We’re fortunate to be in a position to get the conversation started

There’s always something new to learn

Two days in Las Vegas at the start of November talking baseball with other fun baseball people? You’ve earned it. Learn from BDA and many of your colleagues about trends for gate giveaways, ticket renewal premiums, theme nights, affinity clubs and more. Plus, we include a Merchandise Buyers Guide to help with planning your promotional calendar.

A backstage pass to how BDA operates

"It's an invaluable platform to learn about the ways MLB clubs are using the power of branded merchandise for their promotions, special events and partnerships. BDA provides us with a peak behind the curtain to better understand their world after you issue them a PO. They even set aside time for the group to dive into issues that fall outside their core business."

Danny Dan, VP Special Events & Marketing Activation
San Francisco Giants

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Doesn’t seem right for us to do all the talking.


Your thirst for knowledge is admirable. But it’s time we learned a little about you, too.

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© 2017 Bensussen Deutsch & Associates, LLC.