Branded merchandise agency Bensussen Deutsch & Associates has expanded its entertainment division with the appointment of three executives, broadening the company’s properties both domestically and internationally.
BDA has promoted Jeff Kern to the role of national account director. In his new role, Kern will be responsible for creating new client venue streams and manage the company’s in-territory merchandise strategy for entertainment clients worldwide.
Meanwhile, BDA has hired Kory Kugler and Anita Sebetic to focus on raising brand awareness for clients by leveraging the the company’s relationships.
BDA currently serves entertainment brands including Sony Pictures Entertainment, Fox, HBO, FremantleMedia and Loot Crate, among others.
Original published in License! Global Magazine.