Fan Affinity Clubs

Focus your efforts on specific segments of your fan base

In-stadium Activations
Community Outreach
Uniform Programs
Season Ticket Holder Gifts
Sponsor Activation and Engagement
Fan Affinity Clubs
Luxury Suite and VIP Gifting
Youth Programs

Membership has its advantages

Through official affinity clubs, teams are offering fans an unprecedented level of access. Along with member-only experiences, invites, tours and discounts, branded merchandise can be a major component of the program. By providing fans unique collectible items they can’t get anywhere else, you can drive membership and express your appreciation for their support.

Start ’em young

Each year, more teams are setting up kids clubs (or even a “Crib Club” for infants and toddlers) to engage their next generation of fans. BDA works with sponsors to create fun membership kits with backpacks, T-shirts, growth charts, posters, shoelaces, membership cards and more. 

The future is female

With women now accounting for 45 percent of the NFL’s fan base, women’s affinity clubs have started to spring up across the league. BDA helped the Chargers and their presenting sponsor launch the Lightning Ladies with a beach-themed membership kit that included a tote, hat, shirt and flip-flops. Could you be doing more to engage your female fans? 

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