BDA Acquires London-based Dukes to Reinforce EMEA Growth

September 4, 2017

Press Release

Merchandise Agency Expands Client Roster, Leadership Team with UK Acquisition


Woodinville, Wash- September 4, 2017 — Bensussen Deutsch & Associates, LLC (BDA), the nation’s premier Merchandise Agency™ serving Fortune 1000 companies worldwide and the leading provider to the sports and entertainment industries, today announced it has completed the acquisition of Top 10 UK-based Dukes of London (Dukes). 

“It is an exciting time at BDA as we continue to execute our strategy to grow our global platform,” said Jay Deutsch, cofounder and CEO of BDA. “We are very happy to add the experienced team from Dukes to BDA UK. This combination will allow us to better serve existing and new enterprise clients through in-territory support and market-specific expertise throughout the UK and Europe.”

Through the acquisition, all Dukes employees will join the existing BDA UK team and will be integrated into BDA’s technology systems. 

“Dukes is an award-winning promotional merchandise distributor with 22 years of industry experience. As part of the BDA family, we are looking forward to elevating our level of service and creativity to our customers through the addition of BDA’s extensive capabilities,” said Stuart Shepherd, sales director at Dukes. “BDA’s purchasing scale and vision for a global agency that focuses on local service is going to be great for our clients.”  

For more than 33 years, BDA has perfected the merchandise agency model working with multinational accounts such as Sony, Microsoft, Walmart and Amazon. As a result, BDA has revenues in excess of $300 million USD. This is the second acquisition for BDA in as many months, as it continues to execute its targeted expansion strategy. The merchandise agency currently has offices in the UK, Manila, Shanghai, Shenzhen, and 32 locations in North America.  

For more information visit the new BDA website,

About BDA
Bensussen Deutsch & Associates, LLC (BDA), the premier Merchandise Agency™, provides marketing services and customized branded merchandise to Fortune 1000 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded merchandise campaigns, integrated eCommerce marketing, and sports and entertainment sponsorship activation. Global brands such as AT&T, Dell, Johnson & Johnson, ExxonMobil, FedEx and Major League Baseball are but a few of the household names that rely on BDA to bring their marketing campaigns to life through merchandise. BDA attained the coveted Customs-Trade Partnership Against Terrorism (C-TPAT) certification in 2008 and launched the non-profit Quality Certification Alliance (QCA) organization in support of the industry’s advanced quality assurance practices for importing products overseas. For more information on the power of merchandise, visit

About Dukes
Based in Shoreditch, the creative hub of London, Dukes offers a complete range of branded merchandise and gifts, in addition to global merchandise solutions, webstores and storage facilities. For more information on Dukes, visit

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Media Contact:
Morgan Bradley
Barokas PR for BDA
[email protected]



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