Brand Merchandise

BDA Named as the Exclusive Premium Merchandise Supplier for the Boston Red Sox

January 10, 2017

Press Release

Nation’s Largest Branded Merchandise Agency Extends Red Sox Partnership with Three-Year Deal

WOODINVILLE, Wash. – Jan. 10, 2017 – Bensussen Deutsch & Associates, LLC. (BDA), the nation’s premier Merchandise AgencyTM serving Fortune 1000 companies worldwide and the sports & entertainment industry, today announced an exclusive three-year deal with the Boston Red Sox. In this capacity, BDA will develop and execute campaigns that enable the Red Sox to fully engage their sponsors and fans with officially licensed branded merchandise, in-stadium consumer promotions and other key initiatives.

“We have worked with BDA over the past few years to create fun and unique promotional items for our fans,” said Red Sox President Sam Kennedy. “It’s important to us to have a partner that takes the same level of pride in service, and knows the true meaning of partnership and we are pleased to continue our relationship with BDA for the next three years.

As the Merchandise Agency of MLB, BDA works in tandem with MLB Properties to maximize sponsorship activation opportunities for all league partners locally, nationally and internationally. BDA has developed industry-leading strategic and logistics capabilities that meet the evolving needs of sports properties and their corporate partners. BDA will continue to apply that expertise in support of the Red Sox work to create value for sponsors, and to continue to build on their already world-renowned fan experience.

“We are proud to have worked with the Red Sox for over 10 years,” said Jay Deutsch, CEO and co-founder of BDA. “It is a privilege for all of us at BDA to have an opportunity to work with such an iconic global institution with this three-year exclusive arrangement. Sam and his team are fantastic people who constantly strive for excellence. We are excited to raise the bar to drive innovation and value for the club, its fans and sponsors for the next decade and beyond.”


About BDA
Bensussen Deutsch & Associates, LLC (BDA), the nation's first and largest privately held Merchandise Agency™ established in 1984, is the only full-service, in-house global company that provides integrated promotional marketing services and holistic branded merchandise to global Fortune 1000 enterprises, major sports leagues (MLB, NFL, NBA, MLS, NHL, NASCAR, NCAA, PGA Tour and United States Olympic Committee (USOC)) and global entertainment holding companies. The company is celebrating 33+ years of business with such high-profile brands as Coca-Cola, Sony, Ford, GE, Kellogg’s, HBO and Starbucks. Clients come to BDA to extend their reach through custom branded merchandise campaigns, integrated eCommerce marketing and sports and entertainment sponsorship activation. For more information on the power of merchandise visit

Media Contact
Morgan Bradley
Barokas PR for BDA
[email protected]


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