Atlanta Falcons & Atlanta United FC

BDA Named Preferred Partner for Atlanta Falcons and Atlanta United

June 5, 2017

Press Release

Nation's Largest Branded Merchandise Agency Partners with Two Atlanta Sports Teams in Five-Year Deal


Woodinville, Wash - June 5, 2017 - Bensussen Deutsch & Associates, LLC (BDA), the nation’s premier Merchandise Agency ™ serving Fortune 1000 companies worldwide and the sports and entertainment industries, today announced a five-year preferred partnership agreement with the NFL’s Atlanta Falcons and MLS’s Atlanta United. As a preferred partner, BDA will develop and execute campaigns that enable the two Atlanta teams to drive sponsorship value and meaningful fans engagements and other market activations through the power of officially licensed merchandise.

Atlanta Falcons | Atlanta United FC

“BDA’s proven sports business expertise made them a natural choice for this partnership,” says Mike Gomes, senior vice president, fan experience, AMB Sports and Entertainment. “We look forward to leveraging their creativity and experience to create memorable premium merchandise for our fans and sponsors.”

BDA currently provides industry-leading strategic and executional services to franchises across all major professional sports leagues. Drawing on this experience, BDA will work with the Atlanta Falcons and Atlanta United to maximize sponsorship activation opportunities and engage fans at games and events.

Additionally, BDA will assist with the launch of the newly-constructed Mercedes-Benz Stadium, which will be the official home for both teams. The state-of the-art sports and entertainment stadium will open this August with Atlanta Falcons pre-season football games, Atlanta United regular season soccer matches and high-profile college football games. As the preferred partner, BDA will create merchandise to promote and enhance each event.

“2017 will be a banner year for fans in Atlanta with the Falcons and Atlanta United kicking off in a new stadium,” said Jay Deutsch, CEO and co-founder of BDA. “It is a privilege for all of us at BDA to have the opportunity to work with these teams as they contribute to the heart and soul of the city of Atlanta and the state of Georgia. A partner like BDA, which can be relied on to deliver on creativity, quality and results, will be an asset to these teams as we work together to unleash the power of licensed merchandise.” 


About BDA
Bensussen Deutsch & Associates, LLC (BDA), the nation's first and only Merchandise Agency, provides marketing services and customized branded merchandise to Fortune 1000 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded merchandise campaigns, integrated eCommerce marketing, and sports and entertainment sponsorship activation. Global brands such as AT&T, Dell, Johnson & Johnson, ExxonMobil, FedEx and Major League Baseball are but a few of the household names that rely on BDA to bring their marketing campaigns to life through merchandise. BDA attained the coveted Customs-Trade Partnership Against Terrorism (C-TPAT) certification in 2008 and launched the non-profit Quality Control Assurance (QCA) organization in support of the industry’s advanced quality assurance practices for importing products overseas. For more information on the power of merchandise, visit


Media Contact: 
Morgan Bradley
Barokas PR for BDA
[email protected]



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