Brand Merchandise

BDA Names Sports Industry Veteran Matt Chavlovich as Senior Director of League Activation

June 9, 2017

Press Release

Nation’s Largest Branded Merchandise Agency Expands Sports Industry Expertise with Appointment of Former MLS VP


Woodinville, Wash – June 9, 2017Bensussen Deutsch & Associates, LLC (BDA), the nation’s premier Merchandise Agency™ serving Fortune 1000 companies worldwide and the leading provider to the sports and entertainment industries, today announced the appointment of Matt Chavlovich to Senior Director of Partner Activation. In this role, Chavlovich will be responsible for leading business development and building relationships within the BDA network of sports clients domestically and abroad. Matt Chavlovich

“Matt is going to be a huge catalyst for our growth,” said Jay Deutsch, CEO and co-founder of BDA. “His deep knowledge of licensing, combined with his very creative mind for developing effective merchandise campaigns is a skill set that we have always respected. Now he gets to have fun helping all of our clients!”

BDA has licenses and service agreements with all the major leagues such as the NFL, NBA, and MLB, as well as the USOC, PGA Tour and NCAA. Its 30 offices around the country also service over 75 professional teams, and activate a great deal of the local, regional and national sponsors throughout sports.

“I am so proud to be a part of the BDA family. Having personally worked with them for more than four years as a client, I was always extremely impressed by the reach of the BDA portfolio and consistent attention to client service,” said Chavlovich. “Every team at BDA makes the client their number one priority, and that’s a team I want to be a part of. Knowing I have the support of the best branded merchandise company in the world, my confidence in this new role is high.”

Serving most recently as VP of Licensing at Major League Soccer, Chavlovich has also led teams in his role as Director of NCAA Merchandise for Adidas.

“Matt’s client-centric perspective meshes perfectly with BDA. I know he will inspire innovation that will deliver a profound influence on our customer experience within our fast growing sports division,” continued Deutsch. “Matt is truly a BDA person. Not only will he create stronger, more meaningful partnership programs with both leagues and sponsors, he will make our company better.”

Chavlovich will be based in the BDA New York office to provide a high-frequency touchpoint to the leagues located there.

For more information about BDA career opportunities, visit


About BDA
Bensussen Deutsch & Associates, LLC (BDA), the nation's first and only Merchandise Agency™, provides marketing services and customized branded merchandise to Fortune 1000 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded merchandise campaigns, integrated eCommerce marketing, and sports and entertainment sponsorship activation. Global brands such as AT&T, Dell, Johnson & Johnson, ExxonMobil, FedEx and Major League Baseball are but a few of the household names that rely on BDA to bring their marketing campaigns to life through merchandise. BDA attained the coveted Customs-Trade Partnership Against Terrorism (C-TPAT) certification in 2008 and launched the non-profit Quality Control Assurance (QCA) organization in support of the industry’s advanced quality assurance practices for importing products overseas. For more information on the power of merchandise, visit


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Media Contact:
Morgan Bradley
Barokas PR for BDA
[email protected]




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