brand licensing

BDA Renews Licensing Agreement with Major League Baseball

April 6, 2015

Press Release

WOODINVILLE, Wash., April 06, 2015  Bensussen Deutsch & Associates, LLC (BDA), the nation’s premier Merchandise Agency™ and recognized leader in sports and entertainment merchandise activation, announced today a five-year extension of the merchandise agreement that deems BDA the Official Premium Merchandise Supplier of Major League Baseball.

Under the contract extension, BDA remains responsible for delivering innovative sponsorship activations and in-stadium promotions for the 30 Major League Baseball Clubs. BDA will continue to engage with team sponsors on a local, regional and national level in their promotional efforts to better serve loyal baseball followers and increase targeted merchandise activations.

As the industry expert in licensed products, BDA will work with Major League Baseball to continue supporting its out-of-stadium promotions, Jewel Events such as the All-Star Game, Postseason and World Series, and increase sales by providing influential, on-trend products that activate the MLB brand and drive ROI.

“We are privileged and honored that Major League Baseball has chosen to extend our contract for another five years,” said BDA co-founder and CEO, Jay Deutsch. “The opportunities to leverage the unique emotional bond and promotional value generated by branded merchandise are boundless.”


About BDA
Bensussen Deutsch & Associates, Inc. (BDA), the nation's first and largest Merchandise Agency™ established in 1984, provides promotional marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues (MLB, NFL, NASCAR, NCAA, IMG College, NBA, NHL, MLS, NBC Sports, USTA and USOC) and global entertainment holding companies. The company is celebrating 30+ years of business with such high-profile brands as Coca-Cola, FedEx, Ford, GE, Kellogg’s, Michelin and Starbucks. Clients come to BDA to extend their reach through custom branded merchandise campaigns, integrated e-commerce marketing and sports and entertainment sponsorship activation. BDA collaborates with leagues, teams and their corporate partners on game day for special event giveaways, retail merchandise, gifting programs, branded apparel and other merchandise-based promotions aimed at consumers, employees and business-to-business audiences. For more information on the power of merchandise, visit


BDA PR/Media Relations
[email protected]




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