Football Think Tank

See how your peers are creating deeper fan engagement

Update your marketing playbook

The NFL continues to expand its brand across the globe into new fan demographics every year. BDA launched our Football Think Tank in 2009 as an opportunity to provide insight and tactical expertise from our major league sports, entertainment and licensing relationships. It’s a kick-start to plotting out next season’s promotions.

Get in the huddle already

The two-day agenda includes a year in review, sponsorship updates from the league and NFLPA, roundtable discussions and campaign success stories. Teams share their strategies for marketing to millennials, playoff activations, affinity clubs, luxury suite and hospitality programs and more. Attendees also receive a Merchandise Buyers Guide with our best product ideas for generating ROI.

Still picking up new tricks every year

“I always look forward to learning about how merchandise is being leveraged in other NFL markets to enhance the fan and partner experience. BDA does an excellent job of mixing in new content each year and keeping teams updated on trends in this important sports category. In working with BDA for close to 20 years, I’ve found there is no other merchandise company that can match their commitment to the client.”

Doug Carnahan, VP Corporate Partnerships
Chicago Bears

Doesn’t seem right for us to do all the talking.

Your thirst for knowledge is admirable. But it’s time we learned a little about you, too.