Published in Sports Business Journal
Coast to Coast, Page 21
Sports Business Journal's Coast to Coast section highlights important news in the sports industry across the U.S. BDA is featured in this week's publication about Atlanta news.
Bensussen Deutch & Associates (BDA) reached a five-year preferred partnership with the Atlanta Falcons and Atlanta United FC. BDA will develop and execute campaigns to drive sponsorship value and fan engagements through licensed merchandise.
For more details about this new partnership read the complete announcement here.
Photo credit: Atlanta United FC. Pictured: The Mercedez-Benz Stadium is home to the Atlanta Falcons (NFL) and Atlanta United FC (MLS) and is currently under construction in Atlanta's downtown tourist and entertainment district. The stadium is set to open late August for the Falcons first pre-season game.
Original published in Sports Business Journal, Coast to Coast, pg. 21