Published in PRINT+PROMO
Bensussen Deutsch & Associates, LLC (BDA), Woodinville, Wash., announced an exclusive three-year deal with the Boston Red Sox. In this capacity, BDA will develop and execute campaigns that enable the Red Sox to fully engage their sponsors and fans with officially licensed branded merchandise, in-stadium consumer promotions and other key initiatives.
As the Merchandise Agency of MLB, BDA works in tandem with MLB Properties to maximize sponsorship activation opportunities for all league partners both locally, nationally and internationally. BDA has developed industry-leading strategic and logistics capabilities that meet the evolving needs of sports properties and their corporate partners. BDA will continue to apply that expertise in support of the Red Sox work to create value for sponsors, and to continue to build on their already world-renowned fan experience.
“We are proud to have worked with the Red Sox for over 10 years,” said Jay Deutsch, CEO and co-founder of BDA. “It is a privilege for all of us at BDA to have an opportunity to work with such an iconic global institution with this three-year exclusive arrangement. Sam and his team are fantastic people who constantly strive for excellence. We are excited to raise the bar to drive innovation and value for the club, its fans and sponsors for the next decade and beyond.”
Original published in PRINT+PROMO.