Fan Affinity Clubs
Focus your efforts on specific segments of your fan base
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Membership has its advantagesThrough official affinity clubs, teams are offering fans an unprecedented level of access. Along with member-only experiences, invites, tours and discounts, branded merchandise can be a major component of the program. By providing fans unique collectible items they can’t get anywhere else, you can drive membership and express your appreciation for their support. |
Start ’em youngEach year, more teams are setting up kids clubs (or even a “Crib Club” for infants and toddlers) to engage their next generation of fans. BDA works with sponsors to create fun membership kits with backpacks, T-shirts, growth charts, posters, shoelaces, membership cards and more. |
The future is femaleWith women now accounting for 45 percent of the NFL’s fan base, women’s affinity clubs have started to spring up across the league. BDA helped the Chargers and their presenting sponsor launch the Lightning Ladies with a beach-themed membership kit that included a tote, hat, shirt and flip-flops. Could you be doing more to engage your female fans? |
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