Sponsor Activation and Engagement
Finding the best strategy for your sponsorship dollar
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Understanding all sides of the businessWe’re the conduit between a league or team and its corporate partners. By facilitating collaboration and creativity throughout the process, BDA provides leagues and teams with licensee support, the sponsor opens up a powerful marketing platform, and the fan is excited about their cool new collectible. When Marvel joined forces with MLB, we delivered co-branded campaigns for teams like the New York Mets who wanted to "Marvel-ize" their players. The Mets turned player Noah Syndergaard into a Thor bobblehead which generated awareness on a national level and brought together fans from both sides of the cafeteria. |
Bringing measurable value to sponsorsFor sponsors, branded merchandise can increase awareness and connect fans to your brand. When Stryker Orthopaedics wanted to amplify its presence at PGA TOUR and PGA TOUR Champions events, we created a reusable giveaway that was a hit with golf fans. Our custom “Skeleton Man” ice-pack helped boost foot traffic and overall stay at the Stryker Mobility Zone tent and educated fans about the importance of joint health and treatment options. |
Campaign options galoreEvent giveaways are just the beginning. Depending on your goals and budget, a better option could be a gift with purchase, purchase with purchase, self-liquidating premium or sweepstakes. In the case of Castrol, we helped drive sales of its premium motor oil with an online redemption offer for an NFL-branded Bluetooth® speaker. Not only did Castrol double its initial order of speakers to meet the customer demand, it also decided to run a follow-up campaign with team-specific blankets. |
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