Another day, another milestone for the Seattle Kraken. The new Seattle Hockey Store at Chandler's Cove sold 200% more gear in its first week than the Las Vegas Golden Knights did its first week back in 2016. Seattle hockey fans cannot get enough of the Kraken.
BDA CEO and Seattle Kraken minority owner Jay Deutsch spoke with the Puget Sound Business Journal on why this store opening was all about the fans, the incredible response to the Kraken from Seattle community, and how BDA is at the center of the Kraken craziness.
"This is a local company putting together a store for the local hockey team. There's a pride factor that my BDA employees have. BDA being a local company and me being local, there's just that extra passion that we bring to the store." – Jay Deutsch